Rita Phil Thái Vân Linh

Her passion, dedication, và work ethic motivates us to lớn push forward, think outside the box, and work harder every day.

Bạn đang xem: Rita phil thái vân linh

We are so proud to cốt truyện her story và cause with you! Linh thai shares her story behind Rita Phil, experiences as a Shark on Shark Tank Vietnam, & how her role at VinGroup Venture is working to help improve the lives of people in Vietnam.

 

Shark Tank Vietnam"s Co-Star Talks Recent Investments và The Country"s Startup Ecosystem

Author: Sara R. Moulton

 

"Linh bầu wears many hats. Though for Thai, it might be more appropriate to say that she wears many skirts. She is the founder of Rita Phil, a custom clothing company for professional women; CEO of VinGroup Ventures; & a co-star on the angel investment reality show Shark Tank Vietnam. Bầu is dedicated khổng lồ growing opportunities và businesses in Vietnam & for Vietnam."

"Her mission is personal. She was born in Vietnam & left when she was two-years-old. As her family fled Vietnam after the war, Thai & her mother lost Thai’s sister, who was just four-years-old. She và her mother first arrived in Malaysia & then eventually settled in the U.S. She explains that these sacrifices that her family has made are what drives her. Here, thai shares her experiences và the lessons she’s learned."

 

"Sara Moulton: Why did you decide khổng lồ enter the textile business in Vietnam and found your company, Rita Phil?"

"Linh Thai: I saw an opportunity khổng lồ bring something that Vietnam is very good at to the rest of the world. Vietnam’s tailors are highly skilled và are capable of creating & sewing intricate designs. The gap I saw was custom-tailored fashion for the U.S. Market, which is non-existent, & which we take for granted in Asia. I also wanted to lớn leverage the increasing preference for online shopping, especially for busy professionals who vị not have time khổng lồ wander the malls and fitting rooms."

"However, when it comes to lớn online shopping, there is one major pain point: fit. Most online retailers experience a return rate of 50%. Ours is 1%. We’ve essentially removed the issue of fit from the equation entirely."

"Around 90% of our customers are from outside of Vietnam, mainly in the U.S. & Australia. We also receive orders from other countries around the world as word-of-mouth continues to lớn grow, over 10 by my last count.

Xem thêm: Xem Phim Tình Cờ Yêu Phần 3 Vietsub Thuyết Minh Hd, Xem Phim Tình Cờ Yêu Tập 3 Vietsub

In business, people often talk about competitive advantage, but we prefer lớn look at the unfair advantage. What Rita Phil has is access to lớn highly skilled seamstresses, direct access to chất lượng local fabric manufacturers và customer service that is passionate about the company and our product. Our secret sauce is our ability lớn take the best of what the East và West have to lớn offer và create a sản phẩm that over-delivers."

 

"Rita Phil is an ethical, slow fashion business where all staff are paid a living wage. How vì you differentiate yourself from your competitors?"

"Yes, we truly believe in slow fashion. Và I think there is a large portion of the market that also wants the unique and attention lớn detail that comes with a handmade item. But slow fashion doesn’t necessarily mean that the customer has lớn wait longer. Nordstrom, one of the retailers in the U.S. Known for its great customer service, promises delivery of its online goods in 10 days. Rita Phil is able lớn deliver bespoke slow fashion at the same tốc độ as they do."

"How vì chưng we differentiate ourselves? First, we create high-quality slow fashion pieces at fast fashion rates. Our team is able to bởi vì this by restructuring our production process lớn eliminate the standard production lines that exist in most factories. We offer better wages for highly experienced seamstresses who are able lớn create every item from start khổng lồ finish. The change from a production-line khổng lồ a production-team mã sản phẩm ensures higher unique pieces made more efficiently."

"Second, we focus on custom pencil skirts because they are the new nguồn look for professional women. Unfortunately for most women, pencil skirts are also very difficult lớn find the right fit—too loose & you look frumpy, too tight and you look lượt thích you’re headed khổng lồ a bar. Và the reason they’re so hard khổng lồ fit is that they have khổng lồ follow your figure, while not hugging too tight. Our solution uses a phối of formulas that adjusts the curvature—in the hips, butt và thigh—to each individual woman’s measurements. And we use the data from prior customers to continuously update and improve these formulas."

"Third, we are hyper-focused on the perfect fit. We believe this comes from a combination of many variables including measurements, body toàn thân shape, proportions, personal fit preference and fabric selection. Most importantly, we offer one-on-one clip chat consultations lớn enable the customer khổng lồ truly feel the custom tailoring experience. One of our popular features is the Enhancing Seam, where we strategically change the curvature of the seam lớn make a woman’s butt seem larger, or smaller, depending on her preference. All of this has enabled us khổng lồ achieve a 35% repeat purchase rate."