Spider Man: Người Nhện Xa Nhà

1 Spider-man: far from homeThe next Marvel blockbuster hitting cinemas after Avengers: Endgame Avengers: Endgame has smashed records around the world, but while it spells the end for a number of Marvel characters, for some, it’s only just getting started.

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Next up is Spider-Man: Far From Home. After the unprecedented success of 2017’s Spider-Man: Homecoming, Peter Parker returns with a new adventure. When trying to relax with his friends on a summer trip to Europe, Peter finds himself having to don his suit and save the world once again. CAST Tom Holland, Jake Gyllenhaal, Zendaya, Jacob Batalon, Samuel L. Jackson, Jon Favreau KEY STATS Spider-Man Homecoming was the 9th most successful film of 2017, grossing £30.4m in the UK Men are 71% more likely, than the average UK cinemagoer, to list superhero as their favourite genre to watch at the cinema2 EST. INDUSTY ADMISSIONS 3.6m INDIVIDUALS IMPACTS / UNDUPLICATED REACH All individuals: 3.18m / 5.77% 1634: 1.48m / 9.67% 1634 Men: 856,000 / 11.02% Source: 1. IBOE.

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2. TGI Q RELEASE DATE: 2 July 2019
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2 Spider-man will effectively reach young menBig impact, low frequency – the majority of cover for advertisers is unique Target Audience TVRs Source: CAA C+F Planner subject to change. Industry figures.

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3 buying 16-34s on tv will be more expensive this summerDue to the loss of ratings provided by the 2018 World Cup, Ads price on TV is predicted to increase 47% this July Source: BARB 2019.

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4 Marvel sequels see significant box office upliftThe next film in a series greatly improves on the one before +36% uplift +30% uplift +80% uplift +50% uplift +12% uplift Source: DCM Admissions

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5 Marvel fans are early adoptersSpider-Man: Far From Home is a brilliant opportunity for brands to reach tech and gaming enthusiasts who love to treat themselves and buy the latest products first! 79% like to treat themselves to new products (Index 117) 60% keep up with developments in technology (index 129) 63% buy technology that makes life easier at home (index 122) Over twice more likely to buy a new games console in the next 12 months (index 240) 38% more likely to be Early Adopters – to buy new products before their friends (index 138) Over twice more likely to buy new headphones in the next 12 months (index 215) ‘I keep up with the latest developments in the gaming industry’ - 85% more likely than the average UK adult 53% love to buy new gadgets and appliances - 46% more likely than the average UK adult Source: TGI Q Target: People to select Marvel as a film franchise/studio they are a fan of. Index vs. average UK adult unless stated otherwise.

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