Blackpink

For many artists, reaching 10 million YouTube views is a commendable feat. But hitting that number is hardly a challenge for K-pop giant BLACKPINK, whose teaser for the new single “How You lượt thích That”—a mere 20-second glimpse of the music clip dropping on June 26—surpassed that many views within one day. That kind of immediate engagement is no surprise, given how long fans have waited for new music from one of the top girl groups in the world. After more than a year since the EP Kill This Love, Jisoo, Jennie, Rosé và Lisa are back with a new single releasing ahead of BLACKPINK’s full-length album slated for September.

In South Korea, idol groups typically release songs or albums two lớn three nhabepvn.coms a year—in part to lớn help keep them front và center in an already competitive industry in which dozens of new acts debut each year. BLACKPINK, which came onto the scene in 2016, has maintained its megastar status with a much smaller discography than most other groups, favoring chất lượng over quantity with their releases. Dynamic music & fierce choreography are a given in the music videos, but what has elevated the group’s popularity is the attention given to fashion and beauty in every project. BLACKPINK members have been the faces of global brands including Chanel, Dior, Yves Saint Laurent, Celine và more. The teaser photos for “How You like That” could easily pass for the pages of an avant-garde fashion magazine, suggesting that, again, the styling of the single will be discussed as much as the sound.

Despite not making a comeback since April 2019, BLACKPINK has continued lớn break records. In addition to being the most-subscribed-to music group on YouTube, their single “Ddu-Du Ddu-Du” became the first music video from a K-pop group to lớn reach one billion YouTube views last November. The members also embarked on the highest-grossing world tour by a K-pop girl group. Most recently, BLACKPINK collaborated with Lady Gaga on the track “Sour Candy” from her new album Chromatica. The part-English, part-Korean tuy nhiên marked BLACKPINK’s highest entry on the Billboard Hot 100 at No. 33.

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Prior khổng lồ the release of “How You like That,” the group spoke to lớn nhabepvn.com over thư điện tử about the message of the new single, the role that fashion plays in BLACKPINK’s releases và dropping music during a global pandemic. “This might sound grand, but we wanted to give a hopeful message,” the group says. “In whatever dark nhabepvn.coms or situations we encounter, we want everyone to have the strength and confidence to be able to rise up again.”

This interview has been lightly edited và condensed for clarity.

nhabepvn.com: It’s been more than a year since you released your last EP, Kill This Love. How have you been spending your nhabepvn.com, individually and as a group?

BLACKPINK: After releasing Kill This Love, we were pretty busy with our World Tour for a few months. We then started different projects while continuously working on our music. However, we were able to lớn rest, spend nhabepvn.com with family & friends, và recharge our personal lives.

This single is being released during the global pandemic and as coronavirus cases in multiple countries continue to lớn rise. Bởi you think that changes the way in which listeners will process the message of “How You lượt thích That”?

We believe that this song contains the message that even in the darkest nhabepvn.coms, we should persevere & fight through. We want everyone lớn find strength through our music.

Could you share an example of a nhabepvn.com when you’ve personally persevered & fought through a darker nhabepvn.com?

Last year, we had the opportunity lớn introduce our music lớn people around the world through our various activities including our EP release, world tour & Coachella. Although we were given such amazing opportunities, we were worried about how to relay our music in the best way possible. Through the fans’ tư vấn and with all of the members together, we were able to take it one step at a nhabepvn.com.

Jisoo said in the “24/365 with BLACKPINK” prologue that if your previous songs gave off the vibe of being “strong và powerful,” this single is “more hip” and shows “swag.” Why did you take this new direction?

To show our chất lượng BLACKPINK sound, we thought about what our fans wanted to lớn see from us the most và what we could bởi best.

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What vày you think the unique BLACKPINK sound is?

We want BLACKPINK to not be defined as just one sound but a group that will always be able to change & develop. This tuy nhiên is a more intense hip-hop tuy nhiên that can be expressed while maintaining BLACKPINK’s original color and individuality. It includes powerful beats and an explosive drop so we’re really excited to see how our fans will react.

In terms of “what our fans wanted to lớn see from us the most and what we could vì best,” what vày you think each of you bởi best? How are your individual strengths highlighted through BLACKPINK’s releases?

We keep thinking & longing about showing a new side of ourselves. It is important to lớn be confident in ourselves & about the music & visuals we want to lớn show. This eagerness & confidence were expressed in the overall message of the song, “to rise high in the midst of darkness.”

The teaser posters for “How You lượt thích That” have received millions of engagements on social media, with heavy discussion around everything from your new hair colors to nail designs. How bởi vì your individual looks for this release help convey the message of “How You lượt thích That”? More generally, what roles vị beauty & styling play in BLACKPINK’s releases?

We believe that fashion plays a very important role when expressing our music. We feel like there is a synergy that really maximizes the nguồn of our music when all of the vocals, emotions, dance, and fashion come together. Therefore, our stylists are very involved in the album-making process with us so that we are able to obtain the best results in terms of our fashion.

Your fandom has grown significantly since your debut in 2016. How have you changed the most in the four years since? What has made you proud?

We don’t think we’ve changed significantly since our debut và have maintained the same mindset. We are proud that as a group, we continue to release music that we are all satisfied with.

You are performing “How You like That” for the first nhabepvn.com on The Tonight Show Starring Jimmy Fallon. What role vày you see BLACKPINK playing in bringing K-pop khổng lồ the world?

We think we are just fulfilling our roles as artists and continuing to be the best we can be. We obviously want to lớn make music for our fans, & want lớn keep reaching larger audiences because music is universal.